
U DRIVE ME NUTS
BRIEF
Introducing “U Drive Me Nuts” this is not your ordinary bland boring nut brand, we actually Love Nuts and therefore our packaging tailors to those who also too love nuts. Nuts are such a crowd favourite to snack on their addictive and will drive you insane to have more. We evoke fun, playfulness and full of personality revamping the way nuts are usually portrayed. We currently have 3 variety of nuts on offer cashew, walnut and almond. Our package is designed for the crazy ones who want a tons of dis nuts to be taken home bulk bought.
PROBLEM
When investigating other nuts packaging it felt very bland, static and decided to turn your ordinary nuts to be something fun We evoke fun, playfulness and full of personality revamping the way nuts are usually portrayed. From a consumer point of view plastic nut packaging design doesn't matter due to it being thrown away within seconds, however the package design I wish to create, will be placed in the pantry therefore the design should be captivating and accessible to read what the item is.










