A local community group focuses on fostering unity and strengthening social bonds by organizing inclusive events and activities. Their mission is to bring people together in meaningful ways, whether through vibrant event markets, recreational meetups, or community-led initiatives such as running clubs in parks.

Central to their approach is a commitment to community-driven engagement, actively listening to the needs and desires of local residents. An issue they were facing was the level of reach they wanted the design to be captivating and inviting so that they would  participate. 

Due to lack of online presence and presence in general a way to captivate individuals to join was creating a branding system that would visualize and captivate community members to participate. .